Archive for May, 2009

May 10th, 2009

An Online Business with Perpetuity Direct

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The Kindle seems to be the newest rage in the tech world. I have been lusting after one for a while… Let me explain. The Kindle is an electronic device from Amazon. It is a library which needs no computers, cables or syncing. It literally has thousands of books! It is like an electronic book with a paper view. With a Kindle, Goodbye textbooks! Goodbye giant back packs! Goodbye bookshelves? It is easy to carry around (fits into a handbag) and easy to manage. It is wireless and you can even read your newspapers on a Kindle!!!

So when I saw that fuelmyblog.com with Perpetuity Direct were offering a Kindle as a prize to bloggers all over the world, I was hooked. The queKindle readerstion is:

If you were loaned $25,000 today by Pertuity Direct, what type of online business would you launch?

Perpetuity Direct is a social lending network that rewards good borrowers with great rates.

I have already launched a online business; creating and running blogs for people using self-hosted wordpress. I also manage e-newsletters for people. However, if I was loaned $25, 000 by Perpetuity Direct, I would build on that business.

In Nigeria, we have a serious power problem, so anyone who wants to do business online needs a backup plan. I will use part of the loan to get a generating plant. I will also look for a reliable web server, this could be quite expensive.

I have done a survey and have discovered that there is actually a market for this business in Nigeria. There is a lot of emailing and online activity. People love blogs and have a lot to share on their blogs but they do not have the first idea of how to blog. And even those who may know, are too busy. This is where I will come in. I will buy purchase domain names for them and get them reliable webhosting and even run the blogs for them – posting their articles on the blog when they are too busy to do that themselves.

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May 4th, 2009

7 Benefits Of Business Blogging

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by kabeer Bedi

Blogging has become a popular trend on the world wide web. And as business enterprises realize the potential of the medium, they are including blogs as an intrinsic part of their web presence. In fact business blogging has come to become an effective marketing strategy to engage industry audience and communicate with them directly. Apart from this, business blogging offers a plethora of other benefits as well.

Blogs act as a content management system that allows you to post content online easily and effortlessly. Here are some of the many business benefits it has to offer.

Constant Communication with Industry Audience

Making regular posts on your blog and keeping it well updated allows you to keep in touch with your audience and customer base. Unlike your website, where the content is almost static, blogs allow you to make regular updates. You can post industry news, current affairs, trends of the industry, your personal thought and opinions about them and so on. Moreover, when you receive comments for your posts you can also answer questions and address their queries.

Attract New Customers

Blogs are read extensively by internet users. If you write quality blog posts that contain great content, then you will attract lots of visitors. Moreover, regular posts to your blog will make search engines rank your blog well and this will attract new visitors to your blog. And if the new visitors like your blog they will further visit your website for your products and services. Thus you have an all new customer base.

Higher Rankings in Search Engines

Blogs and RSS feeds generally rank higher in search engines as compared to traditional websites. This is because the content changes and updates are more frequent in blogs and RSS feeds. As a result, search engine crawlers index them more often. If you design your blog properly, search engines will get notified about content update as and when they happen. In turn, the search engine crawlers will visit more frequently.

Build Online Reputation

Blogs can further help you to establish a sound online reputation. When you write about your industry, you are actually exhibiting your expertise over the subject and as your blog grow, you can further demonstrate your knowledge of the particular field.

Great Revenue Streams

Blogs can also act as great sources of revenue generation. You can add PPC advertisements, affiliate ads and sell ad space on your blog. If your blog is popular and manages to acquire a good enough page rank, then there will be advertisers queuing up for space.

Lead Generation

Blogs are a great medium to generate new leads for business. By posting good content on your blog and attracting visitor traffic, you can not only promote your good and services but also capture new leads for your business. The traffic to your blog will be highly targeted because people who’ll be interested in the subject of the blog will also be interested in the products and services that you offer.

Strengthening your Web Presence

By creating a blog on the internet, you can further strengthen your web presence and enhance your online reputation. Moreover, your audiences will know there is a live person behind your business and feel more at ease.

Kabir Bedi is a senior web consultant with LeXolution IT Services, a reputed web designing company located in India that caters to its clients with seamless and cost effective web design services. He has very high research and analytic skills that he uses to formulate effective web design solutions for his clients from across the world.

Article Source: 7 Benefits Of Business Blogging

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